How we helped Miro win top-notch recruiters in the post-pandemic hiring boom

The challenge

Due to the shift to remote and hybrid work with companies adopting a new, digital-first way of working, Miro has significantly increased its user base in recent years and experienced hyper-growth. The company scaled from 300 to 1200 employees in 2021 alone, then to an additional 600 the following year after closing a Series C round of funding in January 2022.

To enable this hyper-expansion, Miro needed immediate reinforcement in the form of a dedicated resource to scale hiring for the internal recruitment team. Miro had more than 20 open roles at the time and needed to hire at least 13 recruiters between July 2021 and January 2022 to facilitate growth in the Amsterdam, Munich and Berlin hubs. They required senior-level niche recruitment profiles with specialised backgrounds in engineering, product, sales, marketing, and data to accommodate growth across the board, in particular in product and engineering.

Alongside the company’s niche, yet high-volume recruitment needs, Miro was also looking to their diversity hiring panel to ensure a diverse talent pool by increasing the number of sourced candidates and balancing the number of sourced, referral and inbound hires.

Additionally, it was essential for Miro to gain insights and support to optimise its hiring processes and candidate journeys to effectively reduce time to hire and influence decisions for future hiring.

However, these objectives were rendered particularly challenging due to the state of the hiring market in 2021, as employers found themselves in a hiring frenzy as they recovered from the pandemic. The unemployment rate remained low and job openings were at record highs. As hiring increased across the board, so did the need for more recruiters to support that growth.

Recruiter demand that had fallen sharply when the pandemic hit in 2020 began to rise dramatically in 2021 as organisations rescaled their recruitment functions. Growth and hiring goals were aggressively moving forward as companies were making up for lost time while rebuilding the recruitment power they lost to layoffs. All of this led to an unprecedented hiring boom for recruiters. Additionally, many recruiters who lost their jobs or left the industry moved to other roles during the pandemic, which further contributed to the shortage of high-quality talent. Salaries for recruiters, especially in hard-pressed sectors, soared to an unprecedented level.